PepperAlley provides a wide range of technology, tools and solutions for business' and individuals in new media and creative industries.
  • Hosted and/or stand-alone products
  • Custom programming and development
  • Theming and design
  • Consulting, training, and education
As independents ourselves, we understand the needs/requirements and can cater a custom solution for...
  • Musicians, artists, and photographers
  • Record labels and film companies
  • Bloggers and podcasters
  • Venues and event producers
  • Social networks, online zines, and media portals
PepperAlley currently builds sites on Drupal, a web content management system and web application framework thats powering sites for Sony, MTV, Warner Brothers, and thousands of others organizations and individuals (see some examples).

Connecting the dots - Current thoughts and projects

Let me try to pull together some of ideas I've scattered around cyberspace, as well as provide additional detail. I'll do this in the form of a Q&A - I'll probably be revising this, adding clarity as time permits. Please don't hesitate to comment and/or ask me some questions.

What's the current focus?
I'm looking to form/join a collective of like minded Drupal developers who could properly build out and benefit from a media/arts-centric distribution (very similar to this). This distribution would be available to the entire community and could be used for purposes such as:

  • building sites for your own use (for example - if you're an artist or want to create your own zine, community site, or internet radio station)
  • provide sites to clients and/or business partners
    • out of the box or custom versions
    • downloadable or hosted solutions

Any specific piece your currently working on?
I've been working on the next version of PepperAlley (details here - newly updated to Drupal 5 test site here), a Los Angeles music community site. While this will eventually be part of a music/media centric distribution, it can also serve as a ‘live test bed’ and provide several opportunities to raise awareness and funds for Drupal.

  • produce podcasts, radio shows, articles, events, and other forums that would engage and/or provide spotlight on the development community
  • provide advertising/sponsorship opportunities in content we produce and/or aggregate
  • act as a conduit for NPR/public broadcasting style fundraising efforts
    • Provide a means for individuals and organizations to donate directly to Drupal (possibly thru the Drupal Association?)
    • The organization, in turn, could coordinate with, and compensate those involved in the ongoing development/ maintenance of the profiles/distributions, as well as the modules, themes, documentation, tutorials, etc.

The completed distribution (and content/presentation style) could form the basis for a hyperlocal media network and other niche sites. Each could generate funds and attention for Drupal.

What's your role in all of this?
Being that most of my design/programming skills (or lack therof) are built on the 'figuring it out as I go' principals, it'll take a few more qualified folks to contribute to the effort. In addition, I've got plenty of marketing, funding, and content ideas (on top of what's already been ongoing).

What projects and/or issues do you think are important?
While I need to go back and update/consolidate, you'll notice a few key issues in the forums, drupal groups, and drupal.org.